Free checker · AI disclosure · checked 14 Nov 2026

Where do you have to label AI content?

ASTRALX Studio · AI-assisted research, human-checked

In 2026 the AI-label rules multiplied: YouTube moved disclosure to an "AI use" setting and auto-labels, TikTok Shop bans AI voices in LIVEs, ACX still requires human narration, Amazon wants a metadata tag on AI people, New York fines undisclosed synthetic performers in ads, and the EU's Article 50 applies from 2 August. Tick where you publish and what AI made, and get your list.

Three rules of thumb

• Realistic is the trigger. Most rules bite when a viewer could mistake AI for a real person, voice or event. Cartoons, obvious effects and AI-assisted scripts usually don't need a label.
• Platform labels do most of the work. Turning on each platform's AI toggle also covers most of the EU duty for social posts.
• Metadata gets stripped. Compression and export tools can delete embedded tags (Amazon's included). Check files after your last export.

Selling or publishing across several of these? Ask for an AI disclosure check: we go through your channels, listings or ads and hand you every label to set, file by file. From $30 for up to 3 channels or 20 files, in 2 working days, paid by PayPal invoice.

Doing it yourself? The AI Content Labeling Pack ($12) turns these 10 rules into a pre-publish worksheet: log each post, listing or book and it tells you exactly which label to set. Includes the 2-page checklist.

Sources

• YouTube Help: disclosing altered or synthetic content (the "AI use" setting)
• TikTok Community Guidelines: integrity and authenticity
• Meta: labelling AI-generated content (disclosure for realistic video and audio)
• TechCrunch: Instagram limits undisclosed AI profiles (31 Aug 2026)
• ACX Help: audio submission requirements (15 Apr 2026)
• Mondaq: EU Digital Omnibus on AI enters into force (Article 50 dates kept)
• TechWyse: YouTube auto-labels undisclosed AI (May 2026)
• Cinerads: AI ad disclosure on Meta, TikTok, YouTube and the EU (2026)
• PPC Land: TikTok Shop quality rules ban AI voices and still images from LIVEs
• Meta: Rewarding original creators on Facebook (13 Mar 2026)
• Amazon sellers attorney: the contains-synthetic-performer tag
• Value Added Resource: Etsy AI and photo rules
• KDP Help: content guidelines (AI-generated content)
• Reed Smith: New York synthetic performer law (from 9 June 2026)
• Cooley: EU AI Act transparency obligations from 2 August 2026

Not affiliated with any platform. Not legal advice. Rules change; check each platform before publishing.